This is very much in line with what i was talking about y'day. Well, sort of! Last night, i read this on Yahoo news :). Actually, i didn't completely read it then-and thought oh, well! this is about some local budding desi coffee shop naming themselves Starstrucks and trying to give Starbucks a tough time by sort of copying their name! I looked at this news in detail today morning, and was even more surprised who was behind this idea. I was shocked to learn that it was Shahnaz Husain, the queen of herbal cosmetics world!
As such, this whole idea didn't please me much. And not because i go to Starbucks a lot. Well, we all know that Starbucks is now trying to set up shop in India, and this comes close on the heels! If you think your product is great, why not provide them competition in the right spirit, based entirely on the merit of your products. And coming from such a well respected person, this makes the whole news even more pungent! I wonder how she would feel if someone tried to market herbal products which had a brand name similar sounding to her own brand.
If anything, this might actually hurt her business. Most irritating is that she is not willing to change the name. Quoted below is her response (Courtesy Yahoo News/Reuters):
I personally would have thought of her venturing into the Cafe' chain business as an interesting move-go to her brand salons, get a spa treatment and enjoy coffee with your friends! It would have certainly made some news and people would definitely have lapped up the concept-its sad to see her making into news of the wrong kind!
Enough said!
As such, this whole idea didn't please me much. And not because i go to Starbucks a lot. Well, we all know that Starbucks is now trying to set up shop in India, and this comes close on the heels! If you think your product is great, why not provide them competition in the right spirit, based entirely on the merit of your products. And coming from such a well respected person, this makes the whole news even more pungent! I wonder how she would feel if someone tried to market herbal products which had a brand name similar sounding to her own brand.
If anything, this might actually hurt her business. Most irritating is that she is not willing to change the name. Quoted below is her response (Courtesy Yahoo News/Reuters):
Why should I give it up? Hundreds of others are deceptively similar. What to do? They have opposed and we will fight."
I personally would have thought of her venturing into the Cafe' chain business as an interesting move-go to her brand salons, get a spa treatment and enjoy coffee with your friends! It would have certainly made some news and people would definitely have lapped up the concept-its sad to see her making into news of the wrong kind!
Enough said!
